For business owners, advisers and consultants

Get the repetitive work off your plate with AI that fits your business.

We work alongside you to make AI useful for the jobs you keep doing yourself, from notes and follow-ups to proposals. Your judgement and your voice stay yours.

Book a 30-minute call
Charley Southon standing against a stone wall in a blue jacket

Is this you?

You're using AI, but getting frustrated with the results.

The answers look polished enough, but they're generic. You're correcting the same things and re-explaining your business.

You sell your expertise

Consultant, fractional leader, coach, adviser, VA. Clients buy your judgement and your voice, so generic won't do.

Meeting notes, follow-ups, proposals, research, content. It's all still landing back on you.

And you're not sure what's safe to put in.

You want AI to work properly in your business

There might be a team, suppliers, processes, the same work coming round every month.

You can see AI could take some of it on. You're not sure which parts of the business are worth using it for.

It's not clear what AI should and shouldn't touch, especially with business and client data.

How we help

We start with the foundations: what AI should and shouldn't touch, and what it needs to know about your business.

Then we use your real work to build repeatable ways of working. You test them between sessions, and we fix what doesn't work.

You don't need to become technical to get there, and we won't try to make you. The aim is that the recurring work gets handled, you understand enough to follow the conversation when AI comes up, and you can spot the next useful thing yourself. If something isn't worth doing with AI, I'll tell you.

“Once set up, the AI will have a clear idea of how you write and the outcomes you want to produce, instead of the AI pretending to know you or your business.”

Dawn Griffith, Dawn Griffith Therapy

Ways to work with us

The Admin Handover

A six-week live small-group programme. For when admin and recurring work keep landing on you, and you want them off your plate.

See The Admin Handover →

AI consultancy

For when you want something bespoke. Built around you and your own work, or more broadly around your business, team, recurring work and processes.

See AI consultancy →

I'm Charley

I've spent more than 20 years working in technology, and the technology itself was never what I loved most. What I've always enjoyed is taking something complicated, making sense of it, and helping people work out what to do next.

I co-founded rascal Systems, a tech and data business serving the UK's biggest grocers, and spent over 20 years as its Tech Director. I grew it to 53 people, built a 40-strong tech team, and I still sit on the Board. I also sat through plenty of meetings where simple things were made unnecessarily complicated, so I know how quickly jargon can make capable people wonder if they're the only one not getting it.

When I started CSITEX, all the recurring admin landed back on me, and AI only became useful once I'd given it proper context about my business and built ways of working I could repeat.

What I enjoy most now is the relief when somebody realises a repetitive job doesn't have to stay theirs, and then watching them start spotting what else might be possible.

Book a 30-minute call

Tell me what you're trying to do with AI and what's not working, and we'll talk through how to make it properly useful in your business.

Book a 30-minute call